Filling mid-week tables for an independent restaurant

The challenge

• Strong weekend trade masked weak mid-week covers, which is where the margin was being lost.
• The Google Business Profile, hours, and menu links were inconsistent across platforms.
• Social posting was sporadic and looked nothing like the quality of the food or the room.

What we did

1. 01

   Fix discovery

   Google Business Profile rebuilt with fresh photography, accurate hours everywhere, a menu that loads instantly on mobile, and a two-tap booking path.

2. 02

   Build a review routine

   A consistent ask at the table, replies within forty-eight hours, and critical reviews routed to operations rather than buried.

3. 03

   Create a content rhythm

   One production session cut into several weeks of content: the dish being finished, the room filling, the people behind it.

4. 04

   Run local paid by night

   Occasion framing for weekends, a concrete reason and a frictionless booking link for mid-week, all inside the real catchment radius.

5. 05

   Capture the relationship

   Guest details captured at booking and a communication rhythm that gives people a reason to return without leaning on discounts.

Where it landed

• Local discovery basics maintained on a weekly routine rather than an annual clean-up.
• A content library the team can extend without an agency present.
• Paid reporting that stops at covers and reservations instead of reach.