Question 1

How are you different from other marketing agencies?

Accepted Answer

Most agencies focus on the derivatives of marketing like, paid media, SEO, content, email. These are tools, not strategy. What makes us different is that we start with the story nobody else is telling about your brand, and we build the growth and revenue strategy around it. The campaigns, the content, and the channels follow the story. Not the other way around.

Question 2

What is founder-led marketing, and is it different from regular marketing?

Accepted Answer

All marketing communicates something about a brand. Founder-led marketing communicates it through the voice, story, and perspective of the person behind the brand — because that is almost always more credible, more interesting, and more memorable than a brand speaking about itself. It is not a separate channel. It is an approach that runs through everything — the content, the campaigns, the messaging, and the positioning. The difference is who is speaking and why people listen.

Question 3

What is your minimum retainer?

Accepted Answer

It depends on the scope of work and the challenge we are solving together. We scope every engagement based on where your brand is and what it actually needs before we put a number on it. The best way to find out is to book a call.

Question 4

What accountability do you bring, and what is required from our side?

Accepted Answer

We set the strategy, own the direction, and are accountable for the work we deliver — the roadmap, the content, the campaigns, and the reporting. What we need from your side is access to the brand, honest visibility into the business, and a single point of contact who can make decisions. Marketing does not work without that. We are not a set-it-and-forget-it service. We work closely with the brands we take on, which is also why we keep our roster small.

Question 5

How long does it take to see results?

Accepted Answer

It depends on the starting point. Brands that already have a product, a store, and some existing traffic typically see meaningful movement within 60 to 90 days. Brands building from scratch take longer — the first 90 days are usually spent building the foundation that makes the next 90 days work. We set honest expectations at the start of every engagement based on where you are, not where you want to be.

Question 6

Do you work with brands outside Canada?

Accepted Answer

Yes. We are based in Toronto and currently work with brands across Canada and the United States. We are open to working with brands in the UK as well depending on the engagement.

Question 7

What happens after I book a strategy call?

Accepted Answer

We spend 30 minutes understanding your brand, your current marketing, and what you are trying to achieve. At the end of the call, we tell you honestly whether we are the right fit — and if we are, we outline what working together would look like. No hard sell, no proposal deck sent a week later. Just a clear next step.

Question 8

Do you work with brands that are just starting out?

Accepted Answer

Yes, as long as there is a real product or service and a genuine intent to build a brand around it. We work with brands at various stages — from founders launching for the first time to established businesses looking to grow. What matters is not the stage, it is the seriousness of the intent.

Question 9

Who actually does the work?

Accepted Answer

Every engagement is led by a senior strategist from day one. We do not hand accounts to junior team members or outsource the strategy. The work is built and overseen by people who have done this before, across real brands in real categories.

Question 10

How much should I budget for marketing in addition to the retainer?

Accepted Answer

It depends on the channels and the goals. For brands running paid media, media spend is billed separately on top of the retainer — the amount depends on your category, your audience size, and your growth targets. We set realistic budget expectations at the start of every engagement so there are no surprises.

Question 11

Do you require a long-term contract?

Accepted Answer

We work on a monthly retainer with no rigid long-term contract. That said, we do ask for a minimum commitment before we begin — because the work we do is rooted in brand and story, and that takes time to show up in the numbers. Campaigns built on a real strategy compound over time. Cutting them short before they have had the chance to run is like planting a seed and pulling it out before it grows. We will always tell you how long we think it will realistically take to see meaningful movement before we start.

Question 12

What categories and industries do you work in?

Accepted Answer

We work with founder-led brands and mission-led organisations across categories — including skincare, fashion, beverage, home, wellness, technology, software, food and hospitality, and not-for-profits. For not-for-profits, we connect digital awareness with donations and fundraising support. If you are not sure whether your category fits, book a call — we will tell you honestly whether we are the right fit.

We help founder-led brands grow and scale.

Build the brand you've always wanted to build.

Marketing you can see, feel and measure.

What kind of brand or organisation are you?

Why founder-led marketing works.

From story to scale.

We find the story only you can tell.

We make content people stop for.

We put it in front of the right people.

We grow what works.

Brands building with Saura.

Naarigis

Jacquerie

Athletico

An Indian street food restaurant in Toronto

A Latin-American fashion label

A Toronto-based taqueria chain

Founder-led marketing, featured.

What founders say about us.

Questions worth asking before you reach out.

Not sure where to start?