AI Visibility & GEO Agency in Toronto
Be the brand that ChatGPT, Gemini, and Perplexity recommend.
Saura Labs is a Toronto-based AI visibility and Generative Engine Optimization (GEO) agency helping brands become discoverable, cited and recommended across ChatGPT, Gemini, Perplexity, Copilot and Google AI experiences. We combine technical SEO, entity optimization, answer-engine content and citation building to improve how AI platforms understand and recommend your brand.
See what ChatGPT, Gemini and Perplexity say about you
We run a starter prompt set across ChatGPT, Gemini, and Perplexity and walk you through the results.
“Which payroll platform is easiest for a 50-person remote team?”
Based on user reviews and software comparisons, a few names come up consistently — Your brand is cited for fast onboarding, global compliance, and transparent pricing.
Ten blue links, or one answer.
The two surfaces reward completely different work. Most brands are still only optimised for the left-hand one.
Classic search
A ranked list
Ten chances to be chosen. Position matters, but so does simply being on the page.
Answer engine
One synthesised reply
Two or three brands get named. There is no page two, and no consolation traffic for fourth place.
AI Visibility, GEO and AEO
AI visibility is the broader goal. Generative Engine Optimization (GEO) improves the likelihood that brands are retrieved, cited and recommended by generative AI platforms. Answer Engine Optimization (AEO) structures information so search and AI systems can confidently answer buyer questions using your brand as a source. Saura combines GEO, AEO and traditional SEO rather than treating them as separate channels.
From invisible to cited.
Five moves, run in order, each one feeding the next.
Baseline
Prompt set run across every AI platform
Entity
One unambiguous version of your brand
Content
Answer-shaped pages plus schema
Citations
The sources models already trust
Measure
Share of answer, month over month
Platforms we optimize visibility for
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot and other generative search experiences.
What you get.
AI Visibility & GEO Audit
A prompt set run across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews: where you appear, what is said, and who wins instead.
Entity & Knowledge Graph Optimization
One unambiguous version of your business — consistent names, descriptions, categories, knowledge panel signals, and profiles everywhere models look.
AEO & AI Search Content
Answer engine optimised pages written the way LLM platforms read them: direct answer first, specifics underneath, passages that can be quoted on their own.
Technical GEO & Structured Data
Schema markup, llms.txt, clean crawl paths, and server-rendered pages so retrieval bots see what humans see.
AI Citation & Authority Building
The review sites, directories, publications, and comparisons that these platforms already cite in your category.
AI Share-of-Voice Tracking
Monthly reporting on mention rate, sentiment, position, competitor share of voice, and cited sources per AI platform.
Who this is for.
- You rank on Google but never get mentioned by ChatGPT, Gemini, or Perplexity
- Competitors keep showing up inside AI answers and you do not
- AI platforms say something about your brand that is outdated or wrong
- You sell something high-consideration that buyers research for weeks
- You are in a sector we do not name on this site — this service is industry-agnostic
How we run it.
- 01
Baseline the prompt set
We write the questions your buyers actually ask and record how every major AI platform answers them today.
- 02
Fix the entity
Align the facts about your business everywhere models look. Unglamorous, and usually the fastest win.
- 03
Build content and schema
Publish the pages that answer those prompts, with structured data underneath.
- 04
Earn the citations
Target the third-party sources AI platforms already cite in your category, not generic links.
- 05
Measure and iterate
Re-run the prompt set monthly and spend next month where you are still absent.
AI visibility, GEO and AEO agency in Toronto
Saura Labs is based in Toronto and works with businesses across Canada and the United States. For Toronto brands, we combine local entity signals, Google Business Profile optimization, structured data, third-party citations and AI-search content to strengthen visibility across both local search and generative AI results.
Share of answer, measured.
We establish your baseline mention rate, citation frequency, competitor share of voice and source domains across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews — then track movement month over month.
Mention rate
How often each platform names you across your prompt set, tracked per platform rather than as one blended score.
Citation frequency
Which of your pages and which third-party sources get cited when you are named, and which ones never are.
Competitor share of voice
Who gets recommended instead of you, on which prompts, and what the model says about them.
Source domains
The domains each platform leans on in your category — the citation targets worth earning next.
Reported monthly, per platform, against the same prompt set — so improvement is distinguishable from the natural variation between model runs.